{"id":274,"date":"2012-03-18T14:49:00","date_gmt":"2012-03-18T14:49:00","guid":{"rendered":"http:\/\/ecrit.magasins-et-commerces.com\/sexe-et-violence-font-ils-toujours"},"modified":"2023-05-12T13:28:36","modified_gmt":"2023-05-12T11:28:36","slug":"sexe-et-violence-font-ils-toujours","status":"publish","type":"post","link":"https:\/\/scriptdoctor.fr\/boutique\/sexe-et-violence-font-ils-toujours\/","title":{"rendered":"Catch line: vendre un sc\u00e9nario gr\u00e2ce au marketing"},"content":{"rendered":"<p>En reprenant une chronique de <a href=\"https:\/\/www.imdb.com\/name\/nm0551598\/\">William Martell<\/a>, je ne r\u00e9siste pas \u00e0 partager avec vous l&rsquo;int\u00e9ressante archive qu&rsquo;il a d\u00e9terr\u00e9 de 1933&nbsp;: une s\u00e9rie de \u00ab&nbsp;catch lines&nbsp;\u00bb tir\u00e9es d&rsquo;une campagne marketing de Warner.<\/p>\n<p><a name=\"more\"><\/a><br \/>\nPr\u00e8s d&rsquo;un si\u00e8cle plus tard, ces mini teasers fonctionnent toujours \u00e0 mon avis (vous excuserez d&rsquo;avance mes tentatives de traduction).<br \/>\nQu&rsquo;en pensez-vous&nbsp;?<\/p>\n<ul>\n<li><b>Wanted by the law &#8211; demanded by the lawless&nbsp;!<\/b> (recherch\u00e9 par la police &#8211; encore plus par les hors la loi)<\/li>\n<li><b>The price of his honor &#8211; was the price of her life&nbsp;!<\/b> (elle a pay\u00e9 de sa vie le prix de son honneur)<\/li>\n<li><b>Too late&nbsp;! She found love&nbsp;!<\/b> (Trop tard&nbsp;! Elle a d\u00e9j\u00e0 trouv\u00e9 l&rsquo;amour&nbsp;!)<\/li>\n<li><b>A social outcast &#8211; yet she gave her life for one decent love.<\/b> (Paria de la soci\u00e9t\u00e9&nbsp;: elle a pourtant donn\u00e9 sa vie pour une v\u00e9ritable histoire d&rsquo;amour)<\/li>\n<li><b>She sold her honnor to buy love&nbsp;!<\/b> (Elle a vendu son honneur contre de l&rsquo;amour)<\/li>\n<li><b>Beauty safe in a hell of a woman &#8211; starved men&nbsp;!<\/b> (un sacr\u00e9 bout de femme fatale face \u00e0 des hommes affam\u00e9s)<\/li>\n<li><b>Her love was for many &#8211; her heart was for one&nbsp;!<\/b> (Elle avait de l&rsquo;amour pour tous, mais son coeur n&rsquo;\u00e9tait qu&rsquo;\u00e0 un seul)<\/li>\n<li><b>Too honorless to be loved &#8211; too beautiful to be condemned&nbsp;!<\/b> (Pas assez digne pour \u00eatre aim\u00e9, trop beau pour \u00eatre condamn\u00e9)<\/li>\n<\/ul>\n<p>Trouverez-vous les films correspondant&nbsp;?<br \/>\nPour vous exercer \u00e0 rendre vos pitchs plus \u00ab&nbsp;catchy&nbsp;\u00bb, n&rsquo;h\u00e9sitez pas \u00e0 prendre un coaching d\u00e9di\u00e9 avec l&rsquo;un de nos script-doctors seniors <a href=\"https:\/\/scriptdoctor.fr\/boutique\/tarif\/preparation-au-pitch\/\" target=\"_blank\" rel=\"noopener\"> pour vous aider \u00e0 concocter et \u00e0 prendre la parole en public avec un pitch efficace<\/a>.<br \/>\n<i>Source : Sex in a submarine &#8211; Blog de William Martell &#8211; Lancelot Link&rsquo;s Twelve du 15 mars 2012<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En reprenant une chronique de William Martell, je ne r\u00e9siste pas \u00e0 partager avec vous l&rsquo;int\u00e9ressante archive qu&rsquo;il a d\u00e9terr\u00e9 de 1933&nbsp;: une s\u00e9rie de \u00ab&nbsp;catch lines&nbsp;\u00bb tir\u00e9es d&rsquo;une campagne marketing de Warner. Pr\u00e8s d&rsquo;un si\u00e8cle plus tard, ces mini teasers fonctionnent toujours \u00e0 mon avis (vous excuserez d&rsquo;avance mes tentatives de traduction). Qu&rsquo;en pensez-vous&nbsp;? [&hellip;]<\/p>\n","protected":false},"author":164,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[233,256,257],"tags":[14],"class_list":{"0":"post-274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-boutique-script-doctor","7":"category-blog-scenario","8":"category-conseils-scenario","9":"tag-reecriture-synopsis","10":"entry"},"_links":{"self":[{"href":"https:\/\/scriptdoctor.fr\/boutique\/wp-json\/wp\/v2\/posts\/274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scriptdoctor.fr\/boutique\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scriptdoctor.fr\/boutique\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scriptdoctor.fr\/boutique\/wp-json\/wp\/v2\/users\/164"}],"replies":[{"embeddable":true,"href":"https:\/\/scriptdoctor.fr\/boutique\/wp-json\/wp\/v2\/comments?post=274"}],"version-history":[{"count":2,"href":"https:\/\/scriptdoctor.fr\/boutique\/wp-json\/wp\/v2\/posts\/274\/revisions"}],"predecessor-version":[{"id":15830,"href":"https:\/\/scriptdoctor.fr\/boutique\/wp-json\/wp\/v2\/posts\/274\/revisions\/15830"}],"wp:attachment":[{"href":"https:\/\/scriptdoctor.fr\/boutique\/wp-json\/wp\/v2\/media?parent=274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scriptdoctor.fr\/boutique\/wp-json\/wp\/v2\/categories?post=274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scriptdoctor.fr\/boutique\/wp-json\/wp\/v2\/tags?post=274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}